YouTube will ‘pay’ users in India to create for Shorts, its TikTok rival

That TikTok has been a cultural phenomenon has by no means been unsure. Each large tech firm — Snap, Fb, Google — has tried its finest to create a TikTok rival however to restricted success. Now, Google is taking one other leaf out of TikTok’s e-book with a view to enhance YouTube Shorts — its reply to TikTok — and lure extra creators. In response to a number of on-line experiences, YouTube has created a $100 million YouTube Shorts Fund, which pays creators cash for creating partaking content material.

In response to a report by The Verge, YouTube will get in contact with creators on a month-to-month foundation. These shall be creators which have probably the most views and boast of wide-scale engagement. YouTube hasn’t specified how a lot cash will it pay nevertheless it did point out that hundreds of creators may find yourself getting paid. Anybody who posts to Shorts stays eligible however the content material needs to be authentic.

YouTube Shorts customers in India and the US shall be eligible to earn from the fund. It’s not clear when the funds will begin however they’ll begin this yr and run until someday in 2022.

This isn’t precisely an authentic concept from Google as TikTok has been doing this for some time now. In July 2020, TikTok had launched a $200 million fund to pay creators for partaking content material. Snapchat, which has a TikTok rival referred to as Highlight, additionally revealed that it was paying as much as $1 million per day to creators.

Regardless of being banned in India, TikTok stays wildly widespread the world over. TikTok’s ban led to the rise of homegrown apps in addition to the likes of Instagram and Google making an attempt to money in on the ‘void’ left by TikTok in India. The $100 million fund is one more try by YouTube and Google to offer customers a substitute for TikTok and enhance their presence within the quick video area.

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High Remark

All non sense to waste time and vitality of everybody