YouTube Remains Most Popular Social Media Platform in US in 2021, Facebook Settles for Second Spot: Report

YouTube is utilized by about 81 % of individuals within the US, making it the preferred social media platform within the nation in 2021, a report by Pew Analysis Middle exhibits. The video sharing platform is adopted by Fb that’s utilized by 69 % of the inhabitants that took half within the survey carried out between January 25 and February 8, 2021. The survey additionally highlights that “roughly seven-in-ten People” nonetheless use social media platforms regardless of the controversies and the general public’s detrimental sentiments in regards to the points of social media.

As per the report titled Social Media Use in 2021 by Pew Analysis Middle, 81 % of these surveyed use YouTube — up from 73 % in 2019. It’s adopted by Fb at 69 %. Fb-owned Instagram takes up the third spot with 40 % reputation. Pinterest is utilized by 31 % of the individuals surveyed, and 28 % contributors stated they use employment-oriented on-line service LinkedIn.

“One-quarter say they use Snapchat, and comparable shares report being customers of Twitter or WhatsApp. TikTok —an app for sharing quick movies — is utilized by 21 % of People, whereas 13 % say they use the neighbourhood-focussed platform Nextdoor,” the report stated.

By way of development, other than YouTube, Reddit is the one different platform that skilled a statistically important development – rising from 11 % in 2019 to 18 % this yr. “Equally, the respective shares of People who report utilizing Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and WhatsApp are statistically unchanged since 2019,” the report stated. This exhibits that the speedy adoption of most of those websites and apps has slowed. Moreover, the report says that Instagram, Snapchat, and TikTok have a powerful following amongst younger adults.

Fb is utilized by 69 % People
Picture Credit score: Pew Analysis Middle

The report additionally affords an age-wise segregation of the usage of social media platforms. “About 84 % of adults aged between 18 and 29 say they ever use any social media websites, which has similarities to the share of these ages 30 to 49 who say this (81 %),” the report highlights. By comparability, 73 % of adults aged between 50 and 64 say they use social media websites, whereas about 45 % of these aged 65 and older say they use social media websites.

A majority of 18- to 29-year-olds say they use Instagram (71 %) or Snapchat (65 %), whereas “roughly half” say the identical for TikTok. The report additionally exhibits a stark distinction within the utilization of social media websites. For instance, whereas 65 % of adults aged 18 to 29 say they use Snapchat, solely 2 % of contributors who’re aged 65 and older report utilizing the app.

Within the case of YouTube, 95 % of these aged between 18 to 29 say they use the video platform. The quantity stands at 91 % for customers aged 30 to 49, 83 % for adults aged between 50 and 64, and 49 % for these aged 65 and older. In the case of Fb, 70 % of respondents aged 18 to 29 say they use the platform. Moreover, 77 % of these aged 30 to 49, 73 % of customers aged 50 to 64, and about 36 % of these aged 65 and older say they use the social media platform.

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