Among the many prime 10 smartphone fashions activated on Christmas Day 2020, 9 had been Apple’s iPhone, with the iPhone 11 holding the crown.
The iPhone 11 was essentially the most activated gadget on Christmas, marking the second consecutive yr that the mannequin has taken the highest spot, knowledge from Flurry Analytics signifies. Activations for the precise mannequin had been 5% increased than the seven-day common between Dec. 18 and Dec. 24.
Activations for the iPhone 12 Professional Max had been 14% increased than the earlier seven-day common. The 6.7-inch mannequin was the main premium gadget, and Flurry Analytics says its place illustrates the “robust and long-lasted demand” for the mannequin.
The iPhone SE, iPhone 12 Professional, iPhone 8 Plus, and iPhone 8 rounded out the highest 9. The one non-Apple gadget on the listing, the LG K30, got here in at quantity 10. Its activations had been up 181% in comparison with the seven-day common.
Based on Flurry Analytics, the success of budget-friendly fashions just like the iPhone SE means that U.S. customers have been rather more price-conscious throughout the 2020 vacation season. Nonetheless, Apple’s most cost-effective mannequin within the iPhone 12 lineup, the iPhone 12 mini, didn’t break the highest 10.
The analytics agency does notice that Apple’s highest-end units are inclined to surge in recognition at launch earlier than being overtaken by cheaper fashions. Based mostly on that, the activation percentages in comparison with the seven-day common would point out vacation present demand, moderately than mannequin recognition.
It additionally is not clear when the units had been purchased, simply after they had been activated. Due to that, activations on Christmas Day could possibly be extra indicative of early December shipments than demand nearer to the vacation.
Flurry provides that smartphone activations had been down 23% year-over-year throughout the 2020 vacation, versus the 2019 vacation season.
Christmas Day is the largest day for smartphone activations within the U.S., giving analytics corporations like Flurry a possibility to research demand and shopper preferences. Flurry collects knowledge from its analytics APIs, that are utilized in a couple of million apps.