South Korean ‘phone maniac’ won’t give up his LG smartphones

SEOUL (Reuters) – South Korean Ryu Hyun-soo describes himself as an “LG cellphone maniac” and says he will not surrender his LG smartphones though the corporate that makes them is getting out of the enterprise.

LG Electronics Inc mentioned this month it could wind down its smartphone division by the top of July due to a protracted gross sales hunch.

Ryu, 53, who has collected almost 90 gadgets over 23 years, mentioned he began utilizing LG telephones as a result of he appreciated their design and artistic features, however the audio high quality made him fall in love with them.

“I went all in on the LG telephones because of the audio,” he mentioned.

At his home in Anyang, south of Seoul, Ryu has a room devoted to the gadgets and the elements and instruments to repair them.

LG, which had been making cellphones for a few quarter of a century, finally fell behind rivals Apple Inc and Samsung Electronics Co Ltd, partly as a consequence of lacklustre advertising and marketing and gradual software program updates.

Its smartphone division logged almost six years of losses, totalling roughly $4.5 billion by the top of 2020.

“I feel they had been speeding to catch up (with Samsung), sacrificing the standard … (and) to cowl up the difficulty, the corporate was focusing an excessive amount of on the design and different features,” he mentioned, and that led to repeat issues.

He was assured along with his plan to make use of the LG telephones “perpetually” as he might purchase elements on-line.

“It’s simple to switch elements should you practise a bit of. I am unsure when the elements will likely be out of inventory, however I am going to proceed to make use of the LG telephones so long as the elements are nonetheless being provided,” he mentioned.

Nonetheless, he was nostalgic concerning the shutdown of the enterprise.

“A Samsung cellphone is sort of a sensible good friend and an Apple cellphone is sort of a girlfriend to me. Then a LG cellphone is sort of a good friend whom I’ve shared the ups and downs of life along with. It’s unhappy to see the good friend leaving. It is extremely unhappy,” Ryu mentioned.

(Reporting by Daewoung Kim and Heejung Jung; Writing by Tom Hogue; Enhancing by Giles Elgood)