Rewardify’s mobile games offer cash sweepstakes prizes

Rewardify is bringing the age-old enticements of money sweepstakes to cell video games. The corporate is providing prizes of $5-to-$10 for gamers who’re the primary 25 to gather trophies in its video games.

The Seattle firm affords an totally different method to monetize free-to-play video games and encourage neighborhood exercise in titles the place it’s arduous to get folks to come back again in an ultra-competitive market. The enterprise represents a novel method to apply an previous mannequin to a brand new type of leisure. And it’s giving out hundreds of {dollars} a day to gamers.

Thus far, the corporate’s choices on iOS and Android embody match-3 puzzle video games Match to Win and Fortunate Match, in addition to Phrases to Win. Promoting income helps the video games, and gamers don’t should dig deep into their pockets to be able to carry on taking part in somethign that they get pleasure from.

The corporate is the brainchild of entrepreneurs Deb Smith of San Diego, California and Michael Marr in Seattle. The true-money sweepstakes reward complies with state legal guidelines as a result of, in contrast to playing (which requires a license), there isn’t any cash wagered by the gamers, Marr mentioned in an interview with GamesBeat. Entry to the video games is free. Whereas the video games could require talent or have random outcomes, gamers can win actual cash that they will money out.

Marr, the chief working officer, mentioned that the corporate needs to be essentially the most trusted actual cash app within the free-to-play sport market. The hope is to instill confidence in gamers that they will belief Rewardify and its Money Sprint to pay out cash when known as for.

Above: Match to Win is a sweepstakes-based match-3 cell sport.

Picture Credit score: Rewardify

“There are unhealthy actors on this area and we try to be the trusted firm right here,” mentioned head of person acquisition Dan Brosseau in an interview with GamesBeat. “We’re seeing phenomenal outcomes.”

Daily at 9 a.m. Pacific and 4 p.m., gamers enter a sweepstakes to be among the many first 25 opponents to gather a specific amount of in-game trophies, leading to prizes starting from $5 to $10. The hope is that gamers will proceed to make progress in a sport and are available again to it, enticed by the rewards.

Gamers that sometimes get pleasure from money sweepstakes apps, are often properly versed within the conventional options comparable to scratch-off tickets and prize wheels that this style is understood for. Smith beforehand launched on-line journey firm NetTrav, whereas Marr labored at firms comparable to Glu on titles comparable to Deer Hunter 2014 and Dino Hunter.

After leaving Glu, Marr mentioned he realized you must have a singular worth proposition to make any form of dent within the cell sport market, which is in a consolidation part with excessive prices for person acquisition. He met Smith by mates and noticed the worth of bringing rewards to the gaming area.

In 2017, they fashioned a startup targeted within the journey enterprise for some time. Then they created a match-3 sport, Jet Set Gold. Throughout 2020, the corporate rebranded it as Match to Win and added the sweepstakes options with money rewards. Throughout 2020, the corporate had greater than 2.5 million downloads, and it has 200,000 rankings with a mean ranking of 4.4 stars-out-of 5.

“The mannequin works very well,” Marr mentioned.

Above: Rewardify’s Money Sprint arms out $5 to $10 rewards to gamers.

Picture Credit score: Rewardify

The video games goal ladies who’re 35 or older, mentioned Brosseau.

These ladies would possibly usually flip to social event video games or informal apps. For the reason that prizes are small, state legal guidelines don’t require the corporate to submit a bond for the cash, eradicating a barrier for the video games. Rewardify confirms whether or not it’s authorized for gamers to take part in a sweepstakes of their states. Rivals embody Lucktastic in scratch-off sweepstakes video games. Rewardify doesn’t have any in-app purchases comparable to loot bins, which have turn into controversial as some say it may be an addictive type of playing.

“Our product is completely based mostly on advert monetization,” Marr mentioned. “It simply eliminates any dialogue round that regulatory concern.”

The corporate has six staff. Brosseau mentioned it’s planning contingencies for buying gamers in mild of Apple’s modifications in opt-in guidelines for the Identifier for Advertisers (IDFA). That can make it tougher to focus on advertisements at folks in favor of privateness. Whereas Brosseau goes after social on line casino sport gamers, he thinks the change received’t be too disruptive to the corporate’s progress.

“We’re prepared for no matter Apple initiates right here,” he mentioned.

Above: Rewardify noticed 2.5 million downloads in 2020.

Picture Credit score: Rewardify

“, you heard Mike now it’s all arrange. However we’re actually paying customers, we’re not right here to, to gimmick you on a clickbait advert, and also you’ll by no means see $1 there’s numerous ways in which a person can play our titles and win cash. And we’re seeing that, you realize, once more, hundreds of {dollars} a day are being given away to our gamers. And that’s the message. That’s the story. That’s the momentum that we’re attempting to piggyback off of, as a result of, once more, for each, you realize, one app that we’ve that the true cash app, there’s dozens, if not a whole lot of unhealthy actors approaching the shops that we’ve to compete towards, and should separate ourselves from.”

In 2020, the corporate will develop its portfolio of video games.

Rewardify has no plans to lift cash for the time being, however it might search for strategic companions, Marr mentioned.

“We’re seeing some actually good progress,” Marr mentioned. “We’ve discovered a cheerful medium between high-user acquisition video games and hypercasual video games.”

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