Portland Brewery Great Notion Is Launching a Mobile Game

You’ve heard of consuming video games, however that is ridiculous! Proper? Riiiight?!?

Portland-based Nice Notion Brewing is launching the third model of its cellular app, which it initially launched final yr, primarily to roll out its house supply service mid-pandemic whereas additionally increasing on the universe of characters that occupies its beer labels.

Together with increasing supply and delivery zones, the brand new replace additionally introduces the brewery’s first online game.

Known as The Climb, it’s primarily based round a lumberjack character named Victoria Lane, who first debuted in 2019 on cans of the corporate’s Celebrity Hazy IPA. Gamers scale timber to not solely earn factors within the sport however unlock perks and rewards.

It’s a pure step for Nice Notion, which had already used its app to show beer consuming right into a form of sport: Beforehand, customers may arrange an account and accumulate factors and badges by checking into taprooms and sampling its full roster of beers, resulting in future rewards.

For these much less inclined to kill time monkeying round on their telephones, the app continues to be helpful in getting beer into your palms: A partnership with meals supply service Doordash implies that clients in each Portland and Seattle who dwell inside 10 miles of one in all Nice Notion’s 5 taprooms can order beer and have it arrive on their doorstep that day. Delivery has additionally expanded exterior the Pacific Northwest to incorporate Ohio, Nebraska, Pennsylvania, North Dakota, Vermont, New Hampshire, Kentucky, Virginia, Washington DC, Nevada, and Anchorage, Alaska.

The Nice Notion app is obtainable for each iPhone and Android. A press launch provides that Android customers “can count on to see extra video games within the coming months” as effectively.