An commercial for Samsung Electronics Co. Galaxy smartphones is displayed atop a constructing within the firm’s cellular enterprise manufacturing unit in Gumi, South Korea, on Sunday, April 5, 2020.
SeongJoon Cho | Bloomberg | Getty Photos
SINGAPORE — Samsung stated Monday its subsequent smartphone announcement shall be held on Jan. 14, the place it’s anticipated to launch the most recent variations of its Galaxy flagship telephones.
Invites despatched out by the world’s largest smartphone maker stated the occasion shall be broadcast on Samsung’s web site at 10 a.m. ET (11 p.m. SIN/HK time) subsequent Thursday.
The launch is ready to happen the identical week because the digital-only CES 2021 — the largest tech present of the 12 months, the place main firms typically exhibit their new merchandise.
Samsung, South Korea’s electronics large, sometimes launches its Galaxy flagship units in February, near or in the course of the Cell World Congress commerce present.
Samsung didn’t reveal a lot in its invitation to the Jan. 14 occasion. Nonetheless, media reviews of earlier leaks counsel there could possibly be three telephones introduced: Galaxy S21, S21+ and S21 Extremely, that are prone to succeed the corporate’s S20 units.
Final 12 months, the South Korean firm stated its third-quarter earnings had been partly boosted by gross sales of smartphones, together with the Galaxy Observe 20. However Samsung predicted there could be intense competitors within the smartphone and client electronics area within the last quarter of the 12 months, which analysts stated was doubtless on account of Apple’s iPhone 12 and iPhone 12 Professional.
Samsung’s president and head of cellular communications enterprise, TM Roh, stated in a weblog submit in December that Samsung will broaden its portfolio of foldable smartphones, making these units “extra accessible to everybody” in 2021. These units are on the pricier finish of Samsung’s household of smartphone merchandise, with the Galaxy Z Flip costing practically $1,400.
Roh additionally teased “pro-grade digicam and video capabilities” in Samsung’s new smartphones and hinted that a few of the options obtainable within the Galaxy Observe units could also be added to different handsets.
Samsung Electronics shares in South Korea rose 2.47% on Monday.