MediaTek Surpasses Qualcomm to Become Biggest Smartphone Chipset Vendor in Q3 2020: Counterpoint

MediaTek outstripped Qualcomm to develop into the most important smartphone chipset vendor with 31-percent market share within the third quarter of 2020, in accordance with a report. The Taiwanese chipmaker noticed a powerful efficiency within the $100 – $250 (roughly Rs. 7,000 – Rs. 18,000) value bracket. It additionally acquired vital development in markets together with India and China that helped it tackle Qualcomm, that’s stated to nonetheless lead the marketplace for 5G chipsets. Amongst different components, MediaTek is believed to have leveraged the sluggish development of Huawei because of the US sanctions to broaden its market.

Greater than 100 million smartphones had been offered globally within the third quarter with MediaTek chipsets, Counterpoint stories. This helped the Hsinchu, Taiwan-headquartered firm broaden its market share to 31 % from 26 % within the second quarter.

The expansion of MediaTek put a dent on Qualcomm that dropped from the 31 % share reported for the second quarter to 29 % within the third quarter. Nevertheless, the chipmaker that produces Snapdragon SoCs for cellular units emerged as the most important 5G chipset vendor with 39 % share the identical quarter, as per the analysis agency.

Qualcomm’s growth within the 5G section got here from the launch of latest telephones supporting the next-generation networks. In line with Counterpoint, the demand for 5G telephones doubled within the third quarter, with 17 % of all smartphones offered within the quarter supporting 5G connectivity. The pattern is more likely to proceed with one-third of all smartphones shipped within the fourth quarter are anticipated to have 5G assist.

Earlier this yr, Qualcomm introduced 5G-supported chipsets together with Snapdragon 690, Snapdragon 750G, and Snapdragon 865 Plus which might be up to now restricted to a handful of smartphone fashions. MediaTek, then again, additionally expanded its chipset lineup throughout value segments and launched its Dimensity vary of 5G chipsets to counter the San Diego-based competitor. Nonetheless, Counterpoint famous that Qualcomm nonetheless has an opportunity to regain its prime place by taking up MediaTek within the fourth quarter.

Counterpoint Analysis Director Dale Gai said that the share of MediaTek chipsets on Xiaomi telephones had elevated by greater than 3 times because the identical interval final yr. The corporate additionally produced a listing of inexpensive chipsets that turned the primary choice for a lot of handset makers to rapidly fill the hole left by Huawei’s absence, the analyst stated.

“MediaTek’s sturdy market share achieve in Q3 2020 occurred as a consequence of three causes – sturdy efficiency within the mid-end smartphone value section ($100 – $250) and rising markets like LATAM and MEA, the US ban on Huawei and eventually wins in main OEMs like Samsung, Xiaomi, and Honor,” stated Gai.

The restrictions on Huawei that resulted in provide constraints for its HiSilicon chipsets additionally helped Qualcomm achieve some market share within the third quarter.

“Qualcomm and MediaTek have each reshuffled their portfolios, and client focus has performed a key function right here,” stated Counterpoint Analysis Analyst Ankit Malhotra.

The analyst additionally underlined that the world’s most cost-effective 5G gadget, Realme V3, is powered by MediaTek.

Aside from MediaTek and Qualcomm, Samsung, Apple, and Huawei managed 12-percent market share every within the third quarter. Whereas Huawei did not obtain any development in the course of the quarter, Samsung’s share declined from the 16 % and Apple’s share grew from the 11 % reported for the second quarter.

Which is the bestselling Vivo smartphone in India? Why has Vivo not been making premium telephones? We interviewed Vivo’s director of brand name technique Nipun Marya to search out out, and to speak in regards to the firm’s technique in India going ahead. We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, obtain the episode, or simply hit the play button under.