How Samsung Foldables Are Changing the Way We Use Our Smartphones

By Drew Blackard, Vice President, Product Administration, Samsung Electronics America

When Samsung unveiled our first foldable smartphones, we started a brand new chapter of innovation. Since then, foldable kind components have been redefining what you’ll be able to anticipate out of a smartphone — inspiring us to seize, join, and talk in solely new methods. In the present day, the foldables market is rising quickly, and Samsung is main the cost.

As we proceed to refine the foldable consumer expertise, we’re all the time listening and adapting to satisfy the wants of at this time’s smartphone customers. Now greater than ever, folks need telephones with the flexibleness to modify seamlessly between working, taking part in, sharing, and all the things in between. We wish telephones that may adapt to suit our lives in any second. Telephones that allow highly effective multitasking and immersive leisure. Telephones that encourage us to do extra.

Galaxy Z Fold2

However from individual to individual, not all the things we’re in search of in a smartphone is the very same. That’s why we created two completely different foldable kind components.

Our foldable Galaxy Z sequence units open up a brand new world of prospects. Whether or not you’re unfolding the primary show on our Galaxy Z Fold2 for a tablet-like expertise to recreation, watch or multitask, or positioning the show on our Galaxy Z Flip on the good angle for a hands-free video chat, these are experiences you merely can’t have on every other smartphone.

Galaxy Z Flip 5G Mystic Bronze
Galaxy Z Flip 5G Mystic Bronze

And the experiences maintain getting higher. Most of the hottest apps have been tailor-made to take full benefit of those foldable codecs, and the listing continues to develop. With Flex mode — which lets you use the gadget show at a folded angle[1] nearly like a laptop computer — you’ll be able to unlock new methods to look at your favourite YouTube channels, video chat by Google Duo, stream a present when you chat with pals.

With extra display screen, extra flexibility, and extra multitasking capabilities, you are able to do extra with foldables, and our foldable house owners are seeing the distinction. Galaxy Z Fold2 customers love their cellphone’s tablet-sized display screen — they informed us it’s the primary purpose they purchased the gadget.[2] They use their Galaxy Z Fold2 to hitch video calls hands-free, learn e-books and recreation on its 7.6-inch display screen, and work extra productively with emails and paperwork.[3]

Galaxy Z Flip customers mentioned they love their cellphone’s smooth, modern design and having a full-sized smartphone that folds to slot in the palm of their hand. The long-lasting design and compact kind issue are the highest explanation why they selected Galaxy Z Flip — and so they get pleasure from utilizing its distinctive Flex mode to seize pictures and movies in new methods.

The flexibleness these units supply is revolutionary — and our customers are noticing the foldables distinction.

As Samsung continues to push the envelope and convey customers extra of what they need, it’s no shock the response to foldable units is so robust. Galaxy Z Fold2 has 96% consumer satisfaction, and practically 9 in 10 say they might buy a foldable cellphone once more.[4]

What’s extra, in response to a survey performed simply final month, half of all U.S. shoppers are fascinated with shopping for a foldable cellphone as their subsequent gadget.[5]

The worldwide outlook is simply as spectacular. This 12 months alone, the foldables market is predicted to triple over final 12 months[6] — a 12 months through which Samsung accounted for 3 out of each 4 foldable smartphones shipped worldwide.[7]

Whereas many are starting to see all the chances of foldables, this isn’t the primary time Samsung has launched a brand new kind issue that modified the sport.

When Samsung first pioneered giant display screen smartphones over a decade in the past, we noticed how they enabled folks to do extra with their units, from gaming to streaming to working. In the present day, giant screens have change into the business customary: Previously decade, common display screen measurement on a smartphone has roughly doubled.[8]

At Samsung, innovation is about greater than introducing a brand new piece of know-how. It’s about delivering breakthrough cellular experiences. Which means persevering with to discover, evolve, and develop our portfolio of foldables — a dedication that TM Roh, Head of Samsung’s Cell Communications Enterprise, reaffirmed final 12 months.

And lately, as a part of our drive to make foldables extra accessible, we’ve launched new, artistic methods for folks to benefit from the foldable expertise.

We’ve lowered the worth of our newest foldable units, provided referral packages, and given foldable house owners entry to Z Premier, a refined buyer help service full with unique advantages. We additionally gave Galaxy Z gadget house owners a full 100 days to see if foldable know-how is true for them as a part of a Purchase and Attempt program. Customers who skilled the Galaxy Z Flip or Galaxy Z Fold2 throughout that prolonged trial interval stored their units at even greater charges[9] — as a result of as soon as folks get their palms on a foldable cellphone, they see its worth of their every day lives.

Foldables have come a great distance in a number of quick years, however we’re solely in the beginning of what this game-changing know-how can do. From transformative viewing experiences to boundless flexibility, the one restrict is our creativeness. Keep tuned — we’re simply getting began.

[1] Galaxy Z Flip and Galaxy Z Fold2 can stand by itself from 75 to 115 levels; a broader vary of angles could also be accessible for customers relying on setting and use case.
[2] Samsung’s inside Z Fold2 client research
[3] Samsung’s inside Z Fold2 client research
[4] Samsung’s inside Z Fold2 client research
[5] material/35362-foldable-phones-gauging-interest-america
[6] 2.7M in 2020 to eight.7M in 2021; CAGR 113% from 2019 – 2025; Technique Analytics world show Applied sciences, Oct 20
[7] CounterPoint Analysis by way of
[8] ~3” to over 6”-;
[9] Purchase & Attempt program outcomes as of three/26, this system began 2/23