Google’s first retail store to open this summer in New York

Google Retailer in Chelsea

Google

Google introduced Thursday its first-ever retail retailer, the place it’ll promote Pixel telephones, Fitbit wearables, Pixelbooks, Nest thermostats and audio system, and extra.

The primary-ever Google retailer is in New York’s Chelsea neighborhood, positioned within the constructing that homes Google’s NYC places of work and is near an Apple Retailer.

The shop is anticipated to open this summer time.

Google has toyed with retail previously, generally with little pop-up outlets the place individuals can browse new devices after they’re introduced. Nevertheless it has in any other case relied on its web site and different retailers to promote its {hardware} and providers. This implies Google is slowly taking a distinct method extra akin to Apple by creating an area the place individuals can are available in to strive its merchandise and get assist.

It could assist Google, too, no less than if it continues to open shops, because it hasn’t provided some ways for patrons to strive its merchandise earlier than shopping for them exterior of “expertise” mini outlets in locations like Finest Purchase.

Some tech firms, like Apple, are higher at retail than others.

Microsoft, for instance, introduced final June that it was completely closing its 83 Microsoft Retailer areas as a result of it discovered its on-line gross sales had been rising and that it was higher capable of serve prospects on-line as an alternative of in shops.

The Google retailer may also supply technical assist for the corporate’s units, together with fixing cracked cellphone screens.

Google stated it’ll require social distancing, masks and hand sanitation for patrons and workers because it follows native and nationwide pointers through the Covid-19 pandemic.