Digital Arts will purchase cell sport developer Glu Cell in a deal value $2.4 billion. Glu shareholders will obtain $12.50 in money for every share they maintain, a 36% premium over the closing share value on February 5 (observe: Glu has $364 million in internet money).
Glu Cell is understood for informal video games (together with many board sport conversions), celebrity-themed video games (together with Kim Kardashian: Hollywood and a Taylor Swift social community), sports activities video games and lots of extra. The standard Glu sport is free-to-play and makes cash on micro-transactions.
The mixed EA/Glu portfolio introduced in $1.32 billion in bookings during the last 12 months. This acquisition will assist develop EA’s participant base (greater than 100 million month-to-month lively gamers of cell video games).
As for Glu, it’ll profit from EA’s international licensing and distribution capabilities, the press launch mentions Design Residence, Covet Trend and MLB Faucet Sports activities Baseball specifically (as you in all probability nicely know, EA Sports activities is very large and that requires a ton of licensing offers).
Glu has almost 800 workers of which greater than 500 are cell sport builders. EA is aware of Glu’s artistic leaders and will probably be taking a hands-off strategy
“Cell continues to develop as the largest gaming platform on this planet, and with the addition of Glu’s video games and expertise, we’re doubling the dimensions of our cell enterprise. With a deep IP portfolio and an increasing international viewers, we’ll ship extra thrilling experiences for our gamers and drive additional development for Digital Arts,” says Andrew Wilson, CEO of Digital Arts.