Chinese mobile games make strides in overseas market in 2020

A boy sporting a masks amid the coronavirus pandemic performs a cellular sport on his cellphone in New Delhi, India, April 17 2020. /CFP

A boy sporting a masks amid the coronavirus pandemic performs a cellular sport on his cellphone in New Delhi, India, April 17 2020. /CFP

Chinese language cellular video games have seen a outstanding enlargement within the abroad market all through 2020 because the pandemic has pushed a booming stay-at-home financial system, information from the cellular analysis agency Sensor Tower exhibits this week.

The highest 30 worthwhile Chinese language cellular video games raked in $9.24 billion from the App Retailer and Google Play final yr, up 47 % yr on yr from $6.3 billion in 2019, the agency mentioned.

A complete of 37 Chinese language cellular video games, 12 greater than in 2019, earned a complete of greater than $100 million in abroad markets in 2020.

Japan changed america to turn out to be the most well-liked abroad marketplace for Chinese language sport publishers in 2020.

“In contrast with European and American sport publishers, Japanese gamers are extra tailored to the Chinese language ones when it comes to tradition and aesthetics,” mentioned Sensor Tower analyst Nan Lu.

She added that regardless of the excessive promotion value and more and more fierce competitors, the Japanese gaming market is about to proceed drawing in numerous sport publishers.

Final yr, the highest 30 Chinese language cellular video games garnered $2.8 billion from the Japanese market, surging 81 % yr on yr.

The cellular model of the battle royal sport PlayerUnknown’s Battlegrounds, generally often known as PUBG Cellular, continued to high the checklist with abroad earnings of $1.06 billion in 2020. Since its debut in early 2018, the cellular sport has raked in a complete of $2.1 billion from the abroad market.

Genshin Influence, an open-world cellular sport revealed by the miHoYo, noticed its abroad income attain $160 million in October final yr, a brand new document for the Chinese language sport’s abroad month-to-month earnings. The earlier income document was held by PUBG Cellular, which pulled in $90 million in July 2019.

(With enter from Xinhua)