Apple iPhone 12 mini sales slow as smaller smartphones lose appeal – report

(Reuters) – Apple Inc’s iPhone 12 mini U.S. gross sales have been simply 5% of total gross sales of its new telephones through the first half of January, business knowledge supplier Counterpoint mentioned on Tuesday, including to indicators of muted demand for the brand new smaller model of its flagship gadget.

FILE PHOTO: A consumer appears to be like at an iPhone 12 show whereas ready in line to enter an Apple Retailer within the metropolis centre because the state of New South Wales continues to report low case numbers of the coronavirus illness (COVID-19) in Sydney, Australia, October 26, 2020. REUTERS/Loren Elliott

Smartphone customers have switched to bigger gadgets lately as they devour extra video content material on-the-go and binge on visually wealthy social media platforms like Fb, Instagram, Tiktok and Snapchat.

Graphics: International share of small-screen smartphones steadily declines –

J.P. Morgan analyst William Yang mentioned in a notice final week that weak demand for the smaller iPhone 12 and 12 mini may lead Apple to cease manufacturing of the mini within the second quarter.

“The product combine adjustment is properly anticipated by traders and shouldn’t be a destructive shock,” Yang added.

Apple was not instantly out there for remark.

The corporate launched a smaller variant of the iPhone 12 mannequin final yr, however demand for the smaller smartphones appears to be weaker, in comparison with the high-end iPhone 12 Professionals and the older iPhone 11s.

“That is in keeping with what we’re seeing within the broader world market, the place screens underneath 6.0” now account for round 10% share of all smartphones offered,” Kang added.

Apple shipped its iPhone 12 lineup a number of weeks later than regular final yr, however an expanded variety of fashions and new look tapped pent-up demand for upgrades, particularly in China.

Final month, the Cupertino, California-based firm reported $65.60 billion in quarterly income from its iPhones enterprise, beating a report it had set three years in the past.

Graphics: Apple’s iPhone enterprise rakes in report gross sales – right here

Reporting by Subrat Patnaik in Bengaluru; Modifying by Sriraj Kalluvila