Amazon has yanked one other gadget firm’s merchandise from its retailer following stories RavPower was bribing prospects to go away optimistic opinions. RavPower, which sells telephone equipment like batteries and chargers, has now all however vanished from the location.
No RavPower merchandise seem in search outcomes if you punch within the model’s title. As The Verge notes, hyperlinks to the corporate’s Amazon listings now result in 404 pages or the merchandise in query are “presently unavailable.” RavPower’s hub on Amazon is filled with clean areas the place merchandise was, too.
Amazon has confirmed it took down RavPower’s wares. It eliminated different notable gadget sellers Aukey and Mpow not too long ago as properly. Though Amazon did not inform Android Authority precisely why it kicked out the three firms (in addition to some smaller electronics manufacturers), it isn’t precisely troublesome to learn between the strains.
In a weblog publish printed quickly after it scrubbed RavPower’s merchandise, Amazon spelled out a number of the measures it takes to sort out scammy consumer opinions. Final yr, it stopped north of 200 million suspected faux opinions from showing on the shop in any respect.
This week, the Wall Road Journal reported that RavPower had supplied prospects incentives like reward playing cards in the event that they submited Amazon product opinions. Incentivized opinions have been banned on Amazon since 2016. It does not take a rocket scientist to determine why RavPower’s merchandise are gone. We have contacted RavPower for remark.
Opinions are very important for Amazon third-party sellers. It’s a buyer-feedback system that acts as a foreign money of belief for purchasers and powerful opinions can have a serious influence on Amazon search rankings. Sadly, Amazon opinions are ripe for manipulation.
Studies of faux opinions have plagued Amazon for years. A knowledge breach reported in Might indicated that gadget makers together with Aukey and Mpow have been allegedly paying prospects to go away optimistic opinions. The businesses’ merchandise did not keep on Amazon for much longer after that.