Amazon-first gadget brands Aukey and Mpow are suddenly, suspiciously disappearing

Many Amazon listings for 2 main electronics sellers have mysteriously disappeared as of Monday afternoon, and it’s unclear precisely what could be occurring.

Listed here are just a few screenshots from Aukey’s Amazon web page, taken shortly after 12PM ET on Monday. Aukey is a significant vendor of chargers, moveable batteries, and extra, however its Amazon web page has a complete lot of clean product containers and merchandise listed as “presently unavailable.”

A piece of Aukey’s largely empty Amazon web page.

Solely two Aukey cables listed right here.

Many Aukey merchandise are “presently unavailable.”

And if I search “Aukey” on Amazon, the highest outcomes are for 2 therapeutic massage weapons, a house oven, and a keyboard — not chargers or cables.

Mpow, one other huge vendor identified for headphones, automobile mounts, and extra, equally has an Amazon web page stuffed with “presently unavailable” listings.

A piece of Mpow’s Amazon web page.

It’s not clear why Aukey’s and Mpow’s listings have disappeared. Their disappearance is especially bizarre after I can see that listings from different huge sellers within the equipment area, together with Anker, Belkin, RAVPower, and Satechi, look like working as regular as of Monday night.

Aukey and Mpow haven’t responded to requests for remark.

Amazon wouldn’t affirm or deny whether or not it had eliminated these things — nevertheless it did present a press release in response to our query that no less than suggests these firms could have had some humorous enterprise occurring:

We work arduous to construct a fantastic expertise for our clients and sellers and take motion to guard them from people who threaten their expertise in our retailer. We have now methods and processes to detect suspicious conduct and we have now groups that examine and take motion rapidly.

We have now long-standing insurance policies to guard the integrity of our retailer, together with product authenticity, real evaluations, and merchandise assembly the expectations of our clients. We take swift motion towards people who violate them, together with suspending or eradicating promoting privileges. We take this duty critically, monitor our choice accuracy and preserve a excessive bar. We have now an appeals course of the place sellers can clarify how they may stop the violation from occurring sooner or later or tell us in the event that they imagine they have been compliant. Our groups are primarily based in our Seattle headquarters and across the globe so as to present sellers with 24/7 assist through electronic mail, telephone, and chat in additional than 15 languages.

Amazon is rife with scams, and the corporate places numerous assets into preventing them — Amazon simply in the present day revealed that it blocked greater than 10 billion suspected unhealthy listings earlier than they have been ever printed in 2020, for instance. Aukey and Mpow aren’t precisely small third-party sellers, although, which make their disappearing listings much more mysterious.

Final week, an unconfirmed report from antivirus evaluate web site SafetyDetectives apparently revealed how some Amazon distributors found out a quiet method to solicit and pay for faux five-star evaluations — one thing that’s clearly towards Amazon’s guidelines. Whereas it’s not clear if the lacking listings are related in any method to the report — which doesn’t title distributors who could also be collaborating within the apply — we discovered two accounts describing how Mpow used review-soliciting ways related what was uncovered in SafetyDetectives’ article, and XDA Developers journalist Corbin Davenport said that an Aukey standing desk he’s reviewing included a message providing $100 in alternate for an “sincere evaluate.”