One month in the past, Amazon-first gadget manufacturers Aukey and Mpow immediately and mysteriously disappeared from the large on-line retailer’s storefront, with virtually all their electronics vanishing from Amazon’s cabinets. At the moment, in style battery and charger model RavPower has fully disappeared as effectively — and Amazon now confirms to The Verge that it was the one which eliminated RavPower from its retailer, and that it eliminated Aukey and Mpow beforehand.
Amazon hasn’t but mentioned why it took the motion on RavPower, however it’s not exhausting to think about what occurred right here. On Sunday, The Wall Road Journal’s Nicole Nguyen ran a narrative about how her new RavPower charger included a proposal for a $35 present card in change for a overview, one thing that Amazon confirmed was a violation of firm coverage. Amazon banned incentivized opinions in 2016. Nguyen tweeted about RavPower’s removing earlier as we speak:
Following my pretend overview story, listings for Amazon-native electronics model RAVPower are gone.
The corporate supplied $35 present playing cards for opinions on a product that was bought straight by Amazon itself. RAVPower acted as a wholesale vendor on that itemizing.https://t.co/6nazZZ5Wtb pic.twitter.com/znp9u48YHV
— nicole nguyen (@nicnguyen) June 16, 2021
Because of this, all of RavPower’s product listings have disappeared, leaving clean white areas within the firm’s Amazon storefront. Searches for “RavPower” don’t carry up any listings for merchandise made by the corporate. Present hyperlinks to RavPower merchandise both level to Amazon’s “Sorry, we couldn’t discover that web page” cute 404 canines, or listings that learn “Presently unavailable.”
By and enormous, that is precisely what occurred to Aukey, Mpow, and different lesser-known electronics retailers final month — besides right here, Amazon has been a bit extra thorough. You may really nonetheless discover a few Aukey listings on Amazon, whereas RavPower appears to have none.
One other necessary distinction could also be that RavPower has its personal separate on-line store that ranks excessive in Google search, so it might not strictly must depend upon Amazon. RavPower didn’t instantly reply to requests for remark.
Amazon wouldn’t inform us final month if it really eliminated Aukey and Mpow, merely giving us a generic assertion that urged it usually suspends sellers that violate “the integrity of our retailer,” however it confirmed each removals to The Verge as we speak. On the time, Aukey and Mpow didn’t reply to requests for remark.
Faux, inflated, paid, and different types of scammy opinions run rampant on Amazon (and different on-line platforms, to be truthful), and I see suspicious-looking playing cards in my random Amazon purchases on a regular basis. It’s bizarre to suppose that RavPower would wish to stoop to this habits, although: we’ve repeatedly featured good merchandise that the corporate makes, together with our favourite wi-fi charging pad.
Amazon is actively attempting to clamp down on this type of fraud, although it’s not at all times profitable. In a Wednesday weblog put up that explains a few of its enforcement efforts, the corporate says it “stopped greater than 200 million suspected pretend opinions earlier than they had been ever seen by a buyer” in 2020.
Beneath, discover a few of our latest protection.
Replace, 1:46PM ET: Added a hyperlink to Amazon’s weblog put up on Wednesday that generically describes a few of its enforcement efforts round pretend and incentivized opinions.
Replace, 3:55PM ET: Added affirmation from Amazon that it eliminated RavPower.
Replace, 4:24PM ET: Added affirmation from Amazon that it eliminated Aukey and Mpow, too.